When deciding on your first career, you have the opportunity to make a choice that can impact the way people live their lives. When choosing a career in digital marketing, you’ll be able to help companies develop and grow from the ground up. This is also an ideal occupation for those looking for something more traditional. Just make sure you’re willing to work hard, because this industry requires a lot of time and effort.
The best way to start your career in digital marketing is by getting educated on the field and the skills required of it.
Some great resources include:
– Coursera’s Digital Marketing specialization
– HubSpot’s How to Get Hired as a Digital Marketer
– The New Rules of Marketing & PR: How Online Engagement Shapes PR & Marketing Strategy
– Forbes’ 25 Best Sites For Finding A Job In Digital Marketing.
Why choose digital marketing?
You’ll be capable of taking your skills and experience with you as your career moves.
There are many benefits that come along with choosing a career in digital marketing, including:
– The ability to work remotely
– Increased job security
– A competitive edge over traditional methods of marketing
– Strong industry connections
How to get started
Step one: Find a good internship.
As with any career, it’s important to get some work experience before you start diving in headfirst.
Many of the top companies, such as HubSpot and Google, offer internships for digital marketing professionals. Internships can help you gain hands-on work background and open doors to future chances.
If you’re interested in learning more about what these companies have to offer, click on the links above or visit their websites. You’ll be able to see which positions they have available and whether or not they accept interns.
Step two: Gather skills and education
As with any career, it’s best to cover your bases when you’re starting out. That means getting sufficient education and hands-on work experience before applying for jobs in digital marketing.
For example:
– If you want to learn more about SEO, check out Coursera’s Digital Marketing specialization program
– If you want to learn more about social media marketing, check out HubSpot’s How to Get Hired as a Digital Marketer
– If you want to learn more about design (especially for logos), check out The New Rules of Marketing & PR: How Online Engagement Shapes
What do you need as a digital marketer?
No matter what your career is, you’ll probably need to know some basic skills in digital marketing.
Here are a few that you should focus on:
– Social Media Marketing
– Content Marketing
– Website Development/Design
– Analytics
– Search Engine Optimization (SEO)
Video marketing
Video marketing is a type of digital marketing that uses short video clips promoted through social media and online video platforms such as YouTube, Vimeo and Facebook.
Read on to learn how you can use videos to improve your company’s brand, increase customer engagement, and boost conversions!
Social media marketing
Social media marketing can be defined as “the process of improving brand awareness, engagement, and ultimately monetization through the use of various social networking services.” This method includes several different tools such as Facebook, Twitter, Instagram and more.
When using these methods to promote your business, you’re targeting potential customers who may be in the area of your target market. These customers may be more inclined to buy your products or services because they’ve seen how well you’re doing on social media and seen how much support you’ve gathered from others in relation to your business.
– Coursera’s Digital Marketing specialization
– HubSpot’s How to Get Hired as a Digital Marketer
– The New Rules of Marketing & PR: How Online Engagement Shapes PR & Marketing Strategy
– Forbes’ 25 Best Sites For Finding A Job In Digital Marketing
Adobe tools for digital marketers
Adobe has a number of tools that are designed to help digital marketers work more efficiently.
These tools include:
– Adobe Experience Manager
– Adobe Target Analytics
– Adobe Campaign
– Creative Cloud for Business
With the proliferation of digital marketing, it’s never been better to be a marketer. From start-ups to established brands, companies are turning to digital marketing to gain an edge over their competitors. This article provides a step-by-step guide for aspiring digital marketers.
